Design a stable,
thriving, disaster-
proof business

With more than 50 years of business building and coaching – we’ll help you get there.

Betty Hasker Glorie Averbach My CEO

To say the business landscape has changed drastically over the past few years is an understatement.

While your business may not look at all like the one you started, you’re still here… complete with new skills and considerable changes to how you operate.

With staff working remotely, big changes to supply chains, finding new ways to reach clients or switching entirely to eCommerce — your attention and focus are everywhere.

Whether you’re a start-up or are in the midst of incredible growth — all these changes to your business and the business world in general might have you feeling lost and overwhelmed.

You’re not alone

So much has changed and you can’t possibly be expected to know what changes are temporary, and which ones are here to stay. It’s certainly not business as usual…

And no one knows what the new normal will look like.

So blaze your own trail. Make your own new normal.
And get ready to bring some focus to the chaos and plan for the future!

Betty Hasker Glorie Averbach My CEO

That’s where we come in.

We work with you to build your customized plan, unique to your business, that can weather any storm without the usual stress of reacting to change.

Our combined years of experience means we know how to take boring systems and processes and build a rock-solid business plan that you can easily adapt without interruption.

Our areas of
expertise include:

So, what does working with us look like?

First, we have a conversation. We offer a free 30-minute consultation where we learn about you and your business and decide if we’re the right team to help you achieve your goals.

If we are, and you’re ready to do the work, we develop a detailed plan that meets your specific business needs and goals. We don’t use any cookie cutters here! Your business is unique and so is how we support you.

We work with you to identify new income streams or to revitalize old ones, and to build a strategic business plan complete with timelines and milestones so we can chart your success​​​​​​​.

We offer on-going support. We don’t just swoop in, throw a bunch of spreadsheets at you and run for the exit. No, we stick around and do the hard work with you… for as long as you need. We’re here to keep you accountable.

Here’s a sample of packages we’ve put together for past clients…


Individual coaching to keep you focused and on track to accomplish goals and objectives.

Two 60 minute individual coaching sessions per month (all sessions by phone/Zoom)


For the business owner who employs a small team and is ready to take their business to the next level.

Four 60 minute individual coaching sessions per month (all sessions by phone/ Zoom)

1 online team meeting (up to 90 minutes) every month for up to 4 participants


Let’s create your customized solution together! We offer a full range of services including

Business Strategy & Planning

Sales Process & Training

Systems & Processes

Online Business Strategy (Digital Marketing)

Team Coaching & Alignment

SCWIST - Society for Canadian Women in Science and Technology

myCEO strategically partners with the Society for Canadian Women in Science and Technology, (SCWIST) with the build, launch and now facilitation of a dedicated online Community platform called MakePossible that provides mentorship, education and community supports for women in STEM fields and their allies.

Rise  Helps

myCEO proudly supports Rise, a national organization dedicated to empowering people with mental health and addiction challenges to achieve greater social and economic inclusion through entrepreneurship. Through training, mentorship, micro-financing and other customs supports, Rise helps individuals build the skills and access the capital they need to launch a small business.

custome programming for community futures bc

myCEO created and facilitates custom programs for Community Futures, an organization helping entrepreneurs launch new businesses as well as scale existing businesses.

myCEO strategically partnered with C-Change Learning & Development to present The Sales Hat Series, an interactive webinar focused on the mindset, strategies, tools and soft skills needed to sell successfully in the new normal. An adapted version of the program is available through Small Business BC.

proud partners with Womin in Tech World providing mastermind programs

myCEO proudly partnered with Women in Tech World to facilitate a series of masterminds, built exclusively for women in the tech sector. The mastermind groups were supportive environments where participants could share ideas, connect to peers and learn and grow in the tech field.

“A while back, I asked for help in the revamping of my business. Subsequently, I was introduced to a woman by one of my students. Betty turned out to be the perfect person to come into my life at this time. Her skill, creative vision and expertise is exactly what was required for the changes necessary which have enabled me to make the transition from the old ways to the new. Grounded in the practical, but also respectful, she has been a positive supportive expert in her field. I am grateful for having met her. A big thank-you to my student for the introduction.”

If you’re ready to gain clarity and focus… and build a business that thrives in any climate, let’s connect.