If you have a strong purpose in life, you don’t have to be pushed. Your passion will drive you there.

– Roy T. Bennett

Is finding your purpose something that’s been on your mind? Recent world events have had people re-evaluating their work lives, and thinking about what they really want for their careers. This article is one of many out there that discusses the reasons so many have quit their jobs in droves since the start of the pandemic. Many people surveyed said they were looking for something more meaningful, they wanted off the hamster wheel.  The relative quiet of the lockdown and early days of the pandemic motivated people to think more clearly about what they wanted in life. Many decided that finding their purpose by connecting purpose and values with their career paths is a must. 

Small business owners know this feeling all too well. Many started out on their entrepreneurial path due to being clear about their purpose, whether it is to empower women, encourage the use of renewable energy sources, or to create collaborative spaces for women in tech. 

Finding your purpose in business is advantageous for many reasons. Here are just a few:

  1. Having a purpose can help you advance your business – This is because having a purpose can keep you focused; you know what you’re doing your business for, and therefore you can decide whether any subsequent actions will actually support your focus. Your business will advance due to the clarity you now have.
  2. Having a purpose keeps you going – Let’s face it, operating a business often comes with challenges, and reminding yourself of your purpose can help propel you forward. It keeps you motivated and makes you more resilient overall.  You know why you are doing what you’re doing, and it’s easier to see the results.
  3. Having a purpose can encourage innovation – When you have a purpose you are more likely to think outside the box. Out-of-the-box thinkers are often more creative and we all know the benefits of creativity on business can be very lucrative.

So before you start a new business think carefully about your purpose. It will make things easier down the road.

Read our post on mindset being the key to small business success.